AI Insights · Timothy · October 2021
Top 5 Film & Television Apps in Australia Q3 2021
Discover the performance trends of the top 5 Film & Television applications on a unified platform in Australia during Q3 2021, based on Sensor Tower data.
The third quarter of 2021 saw notable trends in the performance of the top 5 Film & Television applications in Australia. Here’s a breakdown of their weekly downloads, revenue, and active users.
7plus had a significant spike in weekly downloads, peaking at 177K in the week of July 26. The app also saw a high of 1.1M weekly active users during the same week. However, there was a decline in both metrics towards the end of the quarter, with downloads dropping to around 25K and active users to 159K by the week of September 27.
Disney+ maintained strong weekly revenue throughout the quarter, reaching approximately $819K in the first week of July. Weekly downloads were relatively stable, hovering around 60K in early July and tapering off to 45K by the end of September. Active users showed a slight fluctuation but remained robust, peaking at 2.2M in early July and closing the quarter at approximately 1.9M.
Netflix experienced steady weekly revenue, averaging around $130K throughout the quarter. Weekly downloads saw a gradual increase, starting at 44K in late June and reaching 54K by the end of September. The app's active user base remained consistently high, starting at 4.2M in late June and peaking at 4.2M again in the last week of September.
Amazon Prime Video showed consistent weekly revenue, averaging around $130K. Downloads remained stable, with a slight increase from 34K in late June to 40K in late August. Active users fluctuated slightly, peaking at 373K in mid-September and ending the quarter at 365K.
9Now had stable weekly downloads, ranging from 25K to 42K. Active users remained steady throughout the quarter, peaking at 295K in early July and maintaining around 271K by the end of September.
For more detailed insights and analysis, visit Sensor Tower.